MEET THE TEAM

I’ve spent the last 25 years working in the automotive and wider finishing trade, working on everything from cars and boats to aircraft, and even Formula 1 cars which proved that PPF was protecting vehicles at the highest extremes.

Over the years, I’ve developed a genuine appreciation for quality, precision and attention to detail. Working on vehicles where the smallest detail matters has shaped the way I approach every project, and it’s that same standard I want to bring to every car that comes through the doors at Apex Atelier.

When I met Naveen, we quickly realised that our vision and passion for cars aligned perfectly. We both wanted to create something different a place where quality comes first along with a customer service second to none, where premium products and workmanship go hand in hand, and where customers can trust that their car is being treated with the care and respect it deserves.

That shared vision became Apex Atelier.

For us, it’s not about simply applying protection or detailing a car. It’s about preserving something our customers have invested in, enhancing it, and delivering a level of craftsmanship that we can genuinely be proud of.

Protect. Personalise. Preserve.

I am a Chartered Accountant with a background in the construction and infrastructure sectors, holding CFO and Finance Director positions within SMEs to multinationals across private equity and Plc’s. After a successful career in London and the South East, the timing was right to set up Apex Atelier.  

I’d always wanted to start my own business and meeting and partnering with Salv provided the best combination of his operational skills and experience and my business acumen. Since a young boy I’d had a passion for cars and the opportunity to start our own unit to protect and personalise high value vehicle assets was an exciting proposition.  

I lead on all matters relating to IT, finance, governance and risk ensuring Apex is set up for sustainable, profitable growth, partnering with our customers and supply chain to provide an industry leading service.

Our customers trust us and we take this responsibility seriously, only using the best products supported by industry-leading insurances, policies and accreditations. I’m excited on the journey ahead with an ambition to make Apex Atelier the iconic name in vehicle protection and personalisation. 

Hi, I’m Sam. I’ve been working in the detailing trade for the past six years, and cars have always been a big passion of mine. I genuinely enjoy what I do and love getting stuck into all aspects of the job.I’ve recently become an accredited PPF installer, which is something I’m really proud of and excited to build on. I’m always looking to improve my skills, learn new techniques and, most importantly, make sure every car leaving the workshop is finished to the highest standard.For me, it’s all about the attention to detail and taking pride in the work I do. I’m lucky to be doing something I’m genuinely enthusiastic about every day.